The Architect Behind the Tools
For writers who need frameworks, not feelings.
Hi, I'm Alex.
For 15 years, I built communication strategies as a Public Relations Strategist. Every campaign taught me the same lesson: people don't buy products—they buy into stories. The frameworks I used professionally to craft brand narratives worked because they mirrored how humans actually process meaning.
By night, I ran tabletop campaigns. By weekends, I wrote fiction. I kept adapting those professional frameworks for creative work. The tools on this site started as internal worksheets I built for my own D&D campaigns and novel drafts.
The Problem I Was Solving
I'd read Save the Cat, Story Grid, the Hero's Journey—understood them intellectually. But I couldn't apply them. I needed models that produced output, not just concepts to understand.
So I built them. The Hurricane Story Model synthesizes 10+ plot structures into one theme-centered approach. The Core Wound Blueprint connects character psychology to behavior. The Character Values Wheel maps motivation across 24 archetypes.
Built on Real Research
These aren't opinions. They're synthesis. The Character Personality Model draws from HEXACO and NERIS psychology. The Values Wheel incorporates Schwartz's Theory of Basic Human Values, Haidt's Moral Foundations Theory, and Inglehart-Welzel's Cultural Map. Every framework is grounded in peer-reviewed research.
Who These Tools Are For
If "trust your instincts" has never worked for you—if you need models, rationales, lists, and systems—these tools are built for you.
- →Dungeon Masters who want NPCs with real psychology
- →Novelists whose beta readers say characters are "hard to root for"
- →Screenwriters stuck in Act 2
- →Anyone who understands story structure intellectually but can't apply it