The Architect Behind the Tools
Hi, I’m Alex.
I’ve been obsessed with narrative theory, character psychology, and the science of writing. After spending more than a decade as a Public Relations Strategist by day and dungeon master by night, I had amassed countless tools for character development, worldbuilding, and storytelling.
Now I’ve curated and refined these resources for you. Bite-sized, robust wisdom for novice authors, brand builders, and beyond.