Story Is Everything.

Hi, I’m Alex.

I’ve been obsessed with narrative theory, character psychology, and the science of writing. After spending more than a decade as a Public Relations Strategist by day and dungeon master by night, I had amassed countless tools for character development, worldbuilding, and storytelling.

Now I’ve curated and refined these resources for you. Bite-sized, robust wisdom for novice authors, brand builders, and beyond.

Get My Debut Book

What does it take to reclaim your identity from childhood trauma? Raised in the south, Alexander’s world was poisoned at a young age by alcoholism, abuse, and denial.

Get Up With Fleas explores poverty, fundamentalism, and violence in stark detail. It is my journey into resilience and fatherhood, and a celebration of hope.

Get The Book

50+ 60+ Free Storytelling Resources

What if you had an encyclopedic list of every aspect of character, plot, personality, and brand? When I first started my career, this didn’t exist. I’ve spent the last 12+ years cataloging every storytelling tool I could find, and synthesizing it into holistic but digestible systems. These are nuggets of wisdom both bite-sized and robust, meant to inspire your own creativity.

INCLUDES:

  • Inkarnate World Map Aesthetic Guide
  • 16 Domains of Worldbuilding
  • Ultimate List of Philosophical Themes
  • Character Emotion Model
  • 1000+ Stock Characters & Archetypes
  • 9 Principles of Persuasion
  • 8 Essential Story Questions
  • Universal Biome Model
  • Ultimate RPG Gear & Prices Reference

And so much more!

Get Access Now

Loreteller Premium Bundle

This bundle gets you all of the premium products:

  • Character Values Wheel
  • Character Sheet For Authors
  • Character Personality Model
  • Hurricane Story Model
  • Ultimate List of Place & Thing Names

PLUS, everything in the free resources bundle!

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Want to get the premium products individually?

Character Values Wheel

Use the ultimate character value system to bring your writing to life, sourced and synthesized from decades of character research.

Comprehensive Character Sheet

Steal the best ideas from RPGs, and bring your characters to life with this comprehensive character sheet – a tool that creates characters who learn and grow over time.

Character Personality Model

Use the ultimate character personality model to bring your writing to life, sourced and synthesized from decades of personality research.

Hurricane Story Model

This is the Hero’s Journey like you’ve never seen it. Introducing the Hurricane Story Model: a revolutionary approach to narrative structure. Send your characters through the storm.

Ultimate List of Place & Thing Names

2300+ words, sorted by type and purpose. Never struggle to name a village again.

Support My Work

If you enjoy the content I develop, you can support me via my Ko-Fi page.

Buy Me a Coffee